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Below are the articles in the Branding category. Each article title is followed by a brief summary introduction to the content. Click "Read Excerpt" for a more comprehensive review. Click "Add to Package" to buy or redeem the article.


Creating a Strong Brand for Your Business

Every entrepreneur needs to be aware of the fundamentals involved in creating a strong business brand that will enable their service or product to excel in the market; here's how they can enjoy building a brand they can be proud of.

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Creating a business brand is one thing, but creating a strong business brand is another. Every entrepreneur needs to be aware of the fundamentals involved in creating a business brand that will enable your service or product to excel in the market.

Don't be scared by this process. Instead, try to enjoy building your brand by creating one that you can be proud of and that your customers will love.

Focus on the Business

Before thinking of a brand, think first of your business. After all, the brand is merely a representation of your business. So, refrain from focusing too much on developing an effective brand without giving attention to your business. Your brand must come as a result of your business, not the other way around.

How to Develop a Magnetic Brand

A magnetic brand is a brand that attracts people. Discover how a business owner can use this theory to build a magnetic brand of their own.

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Think about the brands you’re familiar with and attracted to. What makes them magnetic? Chances are they portray a certain image that you like to associate with.

As a small business or solo-professional, you can take this theory and run with it to develop your own brand that attracts customers and clients that you'll love working with. Start here...

What's your personality?

Most small businesses would do well to brand their business to their personality. For example, if you're a straight shooter then brand your business that way. If you're fun loving, then develop a brand around that. And if you're a serious sort, then use that.

Secrets to Growing a Strong Personal Brand

A personal brand is the most important investment a business owner will make in their business. A strong personal brand will ultimately make anyone's business life much more lucrative. Here's how to build that strong personal brand.

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As the web trends more and more towards social networking, your personal brand is becoming increasingly more important. People are sharing things about you, videos of you, articles written by you day in and day out. There's no way to really know who's being exposed to you and your work.

Think of your personal brand as the most important investment you'll make in your business. You need to put time, money and energy into this investment.

If you take the time to invest in yourself, you will ultimately have easier access to jobs, clients will seek you out, partners will come to you and in general your business life will flow much more nicely.

Using Facebook Ads for Powerful Branding

A lot of money spent on branding is wasted. Facebook allows you to put your brand in front of only your target market and it will be constantly exposed to the right people. Discover how Facebook ads can help build a powerful brand.

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There are few platforms on this planet with demographic data as accurate as Facebook's. Unlike data from other sites, like Google or, Facebook's users actually provide all their demographic information. As a marketer, that's a treasure trove.

A lot of money that's spent on branding is wasted. Ads are seen by people who aren't in your target market. How many times have you seen a commercial on TV for a product you didn't care about?

Facebook is different. Facebook allows you to hone in your branding to only your target market. Your brand will be constantly exposed to the right people, without you having to spend money on the wrong people.

Your 10-Point Brand Evaluation

Many business owners only think about their brand when they first start in business, but a brand is the image of the business and it what connects a business to its customers. Here are some questions a business owner should ask themselves about how well their brand is working for them.

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Your brand is the image of your business that connects you to your customers and prospects and keeps you in their minds. It's the umbrella idea that should be carried through in all your marketing and sales efforts.

Yet many business owners only think about their brand when they first start in business. And not thoroughly at that.

Here are 10 key points for having a brand that makes it hard for the right prospect to resist you. Consider these points to help you evaluate how well your brand is presenting your business.

How many of the following points are you doing well?

  1. I have a business vision and mission. My brand is based on this and is consistent and comprehensive.

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